In this guide, we’ll break down what trade show exhibit rentals are, clarify common misconceptions, and look at how IGExpress can help you bring your brand to life on the trade show floor.
What is a Trade Show Exhibit Rental?
A trade show booth rental is a temporary solution for exhibiting at trade shows. It allows companies to showcase their products and services without having to own a booth. Here’s how it works: companies lease a booth structure from an exhibition house. Sometimes that lease includes additional items like furniture, lighting, or signage.
Rental exhibits can be any size and have as much or as little customization as you want. Some rental booths are simple modular displays. Some exhibit builders, like IGE, create fully customizable booths that rival the look and feel of an owned exhibit.
Rentals provide companies the flexibility to experiment with different layouts and designs, ensuring they can tailor their approach to each event without committing to a permanent structure. This can be especially beneficial for businesses that attend trade shows infrequently or want to test out different design options.
Common Misconceptions About Trade Show Rentals
For those unfamiliar with exhibit rentals, a few misconceptions can create hesitation around opting for a rental booth. Let’s clear up some of these misunderstandings:
“Rental Booths Don’t Allow Customization”
One of the biggest misconceptions is that rental booths are generic and can’t be customized. While rentals often come with some pre-designed elements, many exhibit companies, like InterGlobal Exhibits, offer extensive customization options that allow companies to adapt the rental to match their unique brand aesthetic. From customized graphics to specific lighting solutions, rental booths can be as personalized as owned exhibits.
“Rentals Are Only Suitable for Small Companies or Startups”
Although rentals can be a cost-effective option for smaller businesses, they’re not exclusively designed for them. Many large companies with substantial marketing budgets also choose rentals. Some use rentals to test new designs or to keep their exhibits fresh by changing their look at each event. Companies of all sizes can benefit from the flexibility, convenience, and variety that exhibit rentals provide.
“Renting a Booth Isn’t Cost-Effective”
Some companies assume that renting will end up being more expensive than purchasing in the long run. While it’s true that purchasing may offer long-term cost savings for companies that exhibit frequently, rentals can be highly cost-effective for businesses that participate in only a few shows per year. Renting also eliminates storage, maintenance, and repair costs associated with owning a booth, making it a financially savvy choice for many.
“Rental Booths Are Lower Quality”
Another misconception is that rental booths are somehow inferior to owned exhibits. However, professional exhibit companies put a great deal of effort into creating high-quality, durable, and visually stunning rentals. Today’s rental booths are designed with the latest materials and technology, ensuring they are both functional and impressive.
How IGExpress Exhibits Elevates the Trade Show Rental Experience
Decades of Experiential Marketing Expertise
With years of experience in experiential marketing, IGE has worked with companies of all sizes across numerous industries to create trade show spaces that captivate audiences. IGE’s team understands that a custom exhibit is more than a display—it’s a space where brand stories are told, connections are made, and lasting impressions are formed.
Customization Without Compromise
One of the hallmarks of IGE’s approach is their dedication to customization, even with rental exhibits. IGE’s design team collaborates closely with clients to understand their brand message and vision, incorporating custom graphics, interactive technology, and tailored layouts into each rental. This way, clients don’t have to compromise on design quality or brand alignment.
Creating Memorable, Immersive Spaces
IGE doesn’t just build booths—they create experiences. Their rental solutions are crafted with attention to detail, ensuring every exhibit is an immersive and memorable environment that captures the attention of trade show attendees.
Whether through innovative lighting, strategic floor planning, or experiential elements, IGE brings brands to life by designing spaces that leave a lasting impression. For IGE, each booth is a stage where brands can showcase their value and engage meaningfully with their audience.