How to Choose the Right Size for Your Trade Show Booth

When it comes to choosing the perfect size for your trade show booth, bigger isn’t always better. You must carefully balance a variety of factors to determine the best size for your business. Should you choose a large, spacious booth that offers room for visitors to relax and talk? Or is it better to pick a smaller booth that will help you achieve your goals for a low cost?

While the final decision is up to you, there are some factors to consider when selecting the right trade show display size. You can also work closely with your design company to choose a size that’s right for you. IGEXPRESS has turnkey solutions that are ready to be customized to your needs! 

Common Trade Show Booth Sizes 

Trade show displays come in a wide range of sizes to accommodate all needs and budgets. Some of the most common include: 

  • 10×10 booths are generally called inline booths because they’re designed to fit alongside other boots on the trade show floor. This simple design allows your staff to stand on one side, while your visitors stand on the other. 
  • 10×20 and 10×30 are usually inline booths as well. The only difference is that they’re wider, giving you more room to promote your products and services. The most popular size out of the three is a 10×20. 
  • 20×20 booths are called peninsula displays, an exhibit with aisles on three sides of the booth space. We recommend these displays when you want to have multiple paths passing your booth. 
  • Some 20×20 booths are island displays, meaning that they have entry from all sides. Island booths also stand alone and are not flush against any walls. Both peninsula and island displays are generous in size and can be larger than 20×20. 

How to Choose the Best Booth Size for Your Needs 

Inline booths, peninsula booths and island booths all have benefits and drawbacks to be aware of. If you’re working with a limited budget or are new to the trade show world, a smaller display is ideal. You can always upgrade your display later on. 

On the other hand, if you know what your audience likes and what works for your brand, you can invest in something larger. This is especially helpful if you have a lot of products and services to promote, or you plan on offering an interactive event like a game or movie. 

Here are some tips to keep in mind when determining your booth size

  • Smaller booths, typically inline booths, are cheapest. They’re great for first-time exhibitors and can accommodate a two-person team. 
  • Because smaller booths are simple, they’re great for businesses that want an easy, low maintenance trade show presence. 
  • Island displays are much more expensive, but they maximize foot traffic and have significant visibility. They also provide enough space for a five-person team. 
  • Peninsula displays are a ‘happy medium’ because they offer great visibility while being more affordable. Their open, spacious feel works for brands big and small. 

IGEXPRESS has turnkey solutions waiting for you! Let us know your budget, your goals for the event and how many staff plan on attending, and we can help choose the perfect booth size for your business!