Top 3 Lead Capture Software Platforms for Exhibitors in 2024

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In the fast-paced world of trade shows, it’s important for exhibitors to capture leads effectively to get the most out of their investment. As technology advances, new trade show lead capture software has emerged. This software not only collects leads but also easily connects with internal sales processes.

In 2024, exhibitors have access to a variety of powerful tools designed to enhance their lead capture and nurture campaigns after leads are generated. This blog will review the top five lead capture software platforms currently available and explore how they can help companies excel at trade shows.

1. Leadature

Leadature has established itself as a leader in the trade show lead capture space. This software is made just for exhibitors and includes features that make collecting and managing leads easy and efficient.

Key Features:

  • Real-Time Lead Scoring: Leadature allows exhibitors to score leads in real time based on the information gathered during interactions. This feature helps prioritize follow-ups and ensures that the most promising leads receive immediate attention.
  • Customizable Surveys and Forms: The software enables the creation of customized surveys and forms, allowing exhibitors to capture specific information that aligns with their sales goals.
  • Seamless CRM Integration: Leadature works with popular CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics. This makes sure that lead data goes straight into your sales process without needing to be entered by hand.

2. Cvent LeadCapture

Cvent LeadCapture is another robust tool designed to streamline capturing leads at trade shows. Known for its user-friendly interface and comprehensive features, Cvent LeadCapture is a popular choice among exhibitors across various industries.

Key Features:

  • Badge Scanning: Cvent LeadCapture allows exhibitors to scan attendee badge qr codes quickly, making lead collection a breeze. This feature eliminates the need for manual data entry and ensures accuracy.
  • Customizable Qualifiers: The software lets exhibitors use customizable tags to sort leads by specific criteria, like interest level or product category.
  • Instant Follow-Up: With Cvent LeadCapture, exhibitors can send personalized follow-up emails directly from the app, ensuring timely communication with leads.

3. iCapture

iCapture is a versatile lead capture platform known for its flexibility and powerful analytics. It’s made to work in different event settings, like trade shows and conferences, making it a top choice for exhibitors who need an all-in-one tool.

Key Features:

  • Offline Data Capture: iCapture allows exhibitors to capture leads even in environments with poor internet connectivity. The data is automatically synced when the connection is restored.
  • Advanced Data Analytics: The platform offers in-depth analytics that provide insights into lead quality, engagement, and event ROI. Exhibitors can use this data to refine their strategies and improve future performances.
  • Custom Branding: iCapture allows exhibitors to customize the lead capture interface with their branding, providing a cohesive experience for attendees.

InterGlobal Exhibits: Your Partner in Trade Show Success

While having the right lead capture and lead retrieval software is crucial, the success of your trade show strategy also hinges on the quality of your exhibition booth. This is where InterGlobal Exhibits (IGE) comes in.

IGE is an award-winning global trade house that specializes in designing and building custom trade show booths that grab attention and get people involved.

Custom Trade Show Booths: IGE understands that every brand is unique, and your booth should reflect that. Whether you’re looking for a sleek, modern design or an immersive, experiential setup, IGE’s team of expert designers and builders will work closely with you to create a booth that stands out and draws in your target audience.

Fully Customizable Exhibition Booth Rentals: For exhibitors looking for flexibility, IGE offers fully customizable exhibition booth rentals. These booths are made to be flexible, so you can customize the space to fit your needs while keeping it high-quality and visually impressive. With IGE’s rental options, you can get a booth that matches your exact requirements without the long-term commitment of buying one.